A lot of offline marketing strategies are gradually being forgotten today, simply because online marketing sounds more convenient, fast, and charming. To make the most out of your business, though, synthesizing these offline and online strategies could be the best method. Fortunately, there are still several tried-and-tested methods that you may have forgotten.
1. Direct Mail. This strategy is by far the oldest known type of offline marketing. Marketing through direct mail requires you to send snail mail to your potential or loyal customers so you can do any of these things: a) know more about your demographic; b) generate leads; c) encourage them to make more purchases; and d) get in touch with them in a more personalized way.
With direct mail you lessen the time they spend raking over their emails and SPAM. What you have is a personal connection with your clients.
2. Guerilla marketing. This is a series of unconventional methods that you can do offline. It sounds like youre having fun, because most guerilla marketing strategies are rooted on the creative side.
For example, you can write advertisements using chalk. You can leave a branded item strategically in a place, say a company pen in the bank. Some comic book sellers and artists create merchandise and shirts with their products printed on them. You can hand out branded bookmarks for free, or leave sticky notes in cafes or restaurants.
3. Use your business cards wisely. You can drop your business cards on counters, give them out immediately after talking to a client, or simply leave a note on your desk to get a calling card.
Business cards are best for busy clients who dont have the time to discuss products and services with you, but may be interested in purchasing them in the future. Simply drop your business cards wherever you think people could pass by.
4. Offer coupons and other discount pricing strategies. Generally, clients like it when they see discount or freebie coupons. It makes them feel special, or at least loved by the company they are loyal to. It also gives them the notion that you are generous, and keep customer satisfaction your number one priority.
5. Speak during events and trade shows. Speaking engagements have a lot of impact on the target market. Aside from seeing you face-to-face as you talk about your brand, they can ask questions afterwards.
The key here is to engage as many clients as possible. As you talk, you already promote your product, as well as inform the public about your company.
Responding to the queries of your clients is a plus because it lessens the time they have to wait for the customer service representative to get back to them online. You also have the chance to use your speaking skills to drive your clients to buying, instead of asking more questions.